It’s true that nicer items often receive more care than ordinary ones. However, there’s a common misconception that only high-end cars like Bentleys and Ferraris deserve or benefit from Paint Protection Film or the other service we provide Ceramic Coating. From our experience at our shop in the Lakeway District of Austin, Texas, we’ve learned that this simply isn’t the case.

We’ll start by saying, yes, we still have the privilege of working on some of the most exciting cars in Austin—exceptional machines owned by remarkable business owners and professionals in our community. After all, Lakeway is one of the most affluent areas in Central Texas, and we take great pride in protecting these incredible vehicles. High-end cars often feature stunning finishes, superior paint, and sometimes even rare or unique colors. Paint Protection Film and Ceramic Coating help preserve these finishes, ensuring they stand the test of time and continue to shine for years to come. Paint Protection Film helps preserve their value and give the owners piece of mind.
These awesome exotics, like Ferraris and Bentleys, can be found at our shop—but in reality, they’re the minority. These vehicles are often the owner’s second or even third car, seen more as a weekend vehicle or something they enjoy on occasion. While they may be statement pieces, they’re not necessarily driven daily.
Family SUVs Are The Most Common Vehicles We Provide Our Services To.

The Family SUV is King!
The truth is, it’s the family SUV that we provide our services to the most. In fact, it’s common for customers who have their performance exotic cars protected with coatings or film to eventually schedule the same treatment for their daily driver family SUV, thanks to the incredible service we provide and the way they see it helps protect their vehicle.
It makes sense because, at the end of the day, these vehicles are on the road the most. They need more protection since they’re the ones doing the most driving. It’s easy to get caught up in the perception that only fancy cars need or deserve Paint Protection Film (PPF), but the reality is that everyday vehicles, like family SUVs, are often the ones that benefit the most from this kind of protection. They face the most wear and tear and deserve to be shielded just as much—if not more—than the less-driven high-end exotics.
Check out this video of our General Manager Gage talking about this myth along with other myths in the industry.
In conclusion, it makes far more sense for daily-driven cars, trucks, and SUVs to be the top contenders for Paint Protection Film (PPF). These vehicles are on the road the most, enduring daily wear and tear, road debris, and environmental elements. Protecting them with PPF and Ceramic Coating not only helps preserve their appearance but also safeguards their long-term value. While high-end exotics certainly deserve care, it’s the everyday vehicles that truly benefit from this level of protection, ensuring they stay in top condition for years to come. And at our shop, we welcome all kinds of vehicles—whether it’s a family SUV, a work truck, or a luxury sports car—each one deserves the best care and protection we can provide.
If you are interested in learning more about the benefits of Paint Protection Film and Ceramic Coating get in touch with our team at https://ceramiccoattexas.com/contact/#quote